High-tech Market–how to segment it?
High-techs or high technologies begin the journey in a primitive form, with latent growth potential. Hence, finding a growing market for High-tech products is quite unclear and often misleading. The…
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Technology Readiness for Reinvention–NASA’s TRLs good enough?
All significant products like computers, televisions, and automobiles have been evolving through Reinvention. For example, the computer has already been reinvented several times. Similarly, the telephone and television have been…
Romer Growth Model–questioning its efficacy
Paul Romer’s idea and object concept is highly prominent among the endogenous growth theories. By referring to the role of recipes in mixing ingredients, he emphasized the importance of ideas…
Innovation Diffusion Model–time for upgrading Rogers model?
Ideas in Getting jobs done better or technological innovations are at the root of increasing Wealth production from the same amount of natural resources and labor supply. However, although the…
Idea–Genesis, evolution, diffusion and wealth creation
Idea is about opinion or expression in organizing inputs to get jobs done. Due to ideas, population and per capita gross domestic product (GDP) have been growing rapidly and simultaneously…
High-Tech Innovation Marketing Suffers from Diffusion Myth
Innovators are the worst sufferers due to Innovation diffusion failures. Irrespective of the greatness of ideas, the success of innovations depends on their diffusion. Innovation diffusion refers to how ideas,…
Rogers Innovation Diffusion Model–does it work for high-tech innovation?
Despite the immense importance of Innovation, as high as 94 percent of executives are unsatisfied with innovation performance”. Management has been facing the challenge of understanding how innovations, notably High-tech…
Fabless Companies and Business Models–defining and detecting their strength
Fabless companies refer to semiconductor companies that innovate, design, and market microchips while outsourcing the wafer processing, packaging, and testing to third-party partners. They partner with Foundries such as TSMC…
Redefining Innovation Diffusion–addressing Rogers’ limitations
Despite the greatness, technologies or ideas are born in embryonic form. Any amount of communication and social process fails to let it diffuse in society. However, adopters start deploying them…
iPhone Product Life Cycle–insights for innovation success
Often, Innovation successes and failures are unexplainable. As a result, management professionals are clueless in building the habits and routines that lead to steady growth from innovation. To make the…
Minimum Viable Product–success depends on technology maturity
A product must offer unique benefits to find its position among competing products. However, a full-blown product costs substantial resources and requires a long time. Besides, due to technology life…
Product Lifecycle Management–gaining growing importance
Product lifecycle management (PLM) refers to developing and evolving products to graduate through different stages, reach target customers, and win the competition. The objective of product lifecycle management has been…