Blue ocean opportunity

Blue ocean opportunity refers to offering profitable value without facing competition. The journey in creating such an opportunity, often, begins by changing the technology core. Ironically, adopting emerging technology leads to primitive products and loss-making revenue. It requires a Flow of Ideas to keep improving the product and decreasing cost in turning this journey into creative wave destruction. Once this wave reaches the infection point in offering higher quality at a lower cost than the incumbent ones, a blue ocean opportunity emerges. However, it does not remain blue for long, due to competition.